Client
industry
service
Cooper and Bella came to us with a brand they loved, and a small but loyal customer base who loved it too, but the identity needed to grow up alongside the product line. We refined the brand from the inside out, sharpening the logo, evolving the color palette, dialing in the typography, and bottling the voice into something warm, knowledgeable, and unmistakably theirs. Everything was wrapped into a brand guide the team can hand to any partner, photographer, or designer moving forward, so the brand stays consistent no matter who's holding the pen.
Cooper and Bella needed art direction that could carry the whole brand, from the shelf, to the screen, to the dog bowl. We started with brand and packaging refinement, sharpening the hierarchy, balancing the ingredient story with the brand personality, and tightening every visual detail down to the finish. From there, we moved into photography direction across the full product line, lifestyle scenes, ingredient close-ups, and the warm, dog-first moments that make pet parents stop scrolling.
Where it served the brand, we also leaned into AI photography to extend the visual library, generating on-brand imagery for ads, social, and quick-turn campaigns, all without losing the look that makes Cooper and Bella feel like Cooper and Bella.
